Rolex has been a partner with this 24 Hours of Le Mans and Rolex Daytona has been the sponsor of the event. All the winners can get a Rolex Daytona. Rolex Daytona are released at 1963 and it was specially designed for this event that witnessed this special period of time.
Rolex and the race
Rolex tied the close relations with famous events like, Hours of Le Mans, Formula 1 and Pebble Beach Concoursd’ Elegance. It has been a strong strength that push the development of such events. The history of Rolex and sports can be dated back to its foundation. Hans Wilsdorf, who was infected by the that changing society in that age, found this company in London,and at that time when watches were considered an accessory, he decided to make solid, precise and reliable watches to adjust to people’s life. In 1920, Offidial Watch Rating Centre awarded a Rolex watch with Swiss Official certificate.in 1926, Rolex successfully developed a diving watch–Rolex Oyster, which was tightened by the screw-in case back, bezel and winding crown. A year later, Hans, who tried to proved its great performance on resisting water, had Mercedes Gleitze wear it and the latter one finally crossed the English Channel. After couple of hours in the ocean, she made it and the watch worked perfectly. This young British lady finally become the ambassador of Rolex and witnessed its quality. In 1931, Rolex invented the automatic winding rotor, so this unique winding system became the founding father of automatic winding.
In 1959, Rolex worked with Daytona International Speedway and years later, Rolex replica watches branded Daytona on the its typical Daytona series. Since then, Rolex cooperated with such events more frequently. It had sponsored the Rolex 24 At Daytona at Florida in 1992, and it was the officially chronograph for the 24 Hours of le Mans. Since 2013, Rolex become the official chronometer for Formula 1. This long-term cooperation pushes their relations to its best. Early in 1960s, Sir Jackie Steward, a legend racer, won the champion of Formula 1 for three times. In addition, Rolex become the sponsor of Goodwood Revival. This association displayed the antique car that were produced before 1966. Rolex is also the sponsor of Rolex Monterey Motorsports Reunion. Back in that time, 600 classical antique cars gathered together in Mazda Raceway Laguna Seca. The pursue of excellence and the particular interest on racing cars facilitate Rolex to support this sport and their close cooperation.