In the winter season, the BORN is a perfect platform to celebrate and support creative projects. On December 27, 2014 to January 9, 2015, each big brand with a long history presented its outstanding innovation, extraordinary talent and infinite originality in Courchevel 1850.
This year is the 30 anniversary when the Tag Heuer established the partnerships with McLaren group, in the advertising campaign “Don ‘t Crack Under Pressure” launched by the Tag HEUER brand before, Jenson Button, the F1driver of the McLaren) and Cristiano Ronaldo, the Spokesman of the McLaren were out there to celebrate.
This time Tag Heuer appeared at the Summit of Creativity in Courchevel will show the Racing spirit and enthusiasm that was deeply rooted in the brand gene during the time of two weeks. For visitors, this is also the best opportunity to appreciate the Tag Heuer brand new meter and to explore the inward world of the Tag Heuer which has spirit of adventure and enjoys prestige.
Local time on January 13, 2015 FIFA golden ball award ceremony was held in Zurich, Switzerland. The Portuguese national team captain, the Spanish real Madrid star cristiano ronaldo won the third Golden Ball Award in his personal career with 37.66% of the vote to successfully defend the championship. Lionel messi (15.76% of the vote) ranked the second with 0.04% of the slim advantage to beat the Manuel Neuer (15.72% of the vote). A reporter asked about his life ideal, cristiano ronaldo said: “once again, I am eager to win the Golden Ball Award, and become one of greatest footballers in history.” “Fearless to challenge and achieve ego,” the marvelous achievements of cristiano ronaldo is the perfect embodiment of the tag heuer brand concept.
Two new wrist watches of the Tag Heuer Carrera series which were released on FE pre-match special events follows the tag heuer history heritage, and give them the unique and modern innovation and they are rarely ideal for both men and women.